Opportunities for marketers from Sri Lanka's recent demographic changes

The Chartered Institute of Marketing Sri Lanka Region has organised a programme titled "Opportunities For Marketers Arising From Sri Lanka's Recent Demographic Changes" under the CIM Talking Point series which will be held on February 7 from 6.00 to 8.00 pm at the Cat's Eye Ballroom, Ceylon Continental Hotel.

The keynote speaker at the programme will be Dr. Anila Dias Bandaranaike, former Assistant Governor of the Central Bank of Sri Lanka.

Dr. Dias Bandaranaike served as the Director of Statistics and Bank Supervision of The Central Bank, prior to her tenure as the Assistant Governor of The Central Bank.

The presentation will cover the demographic changes relating to population growth, such as age, gender and education profiles and geographic distribution, and related socio-economic changes of Sri Lanka, both on the demand and the supply side; and the challenges and opportunities arising from such changes, replete with recent statistics and findings of national level surveys and studies conducted by the Department of Census and Statistics (DCS) and the Central Bank of Sri Lanka (CBSL).

The programme will be complemented with a discussion facilitated by a panel of consisting eminent speakers, namely; Amali Nanayakkara - Chief Executive Officer of Bharti Airtel Lanka, Roshani Fernando - Vice President of Quantum Strategic Services, Prof. Sunanda Degamboda from the Department of Industrial Management, University of Kelaniya and Marketing Director of Ceylon Tobacco Dr. Rajeev Meewakkala.