Financial management key for business
CIMA awarded Superbrand status:
Shirajiv Sirimane
Financial management is vital for both the public and private sector
as it plays a key role in their institutions said, Chief Executive CIMA
Charles Tilley.
Speaking to the 'Daily News Business' at the event in which CIMA was
presented with a Super Brand award he said that the best example for
good financial management is the production of the world's cheapest car
in India. "This is a living example as a lot of financial planning went
to it to plan this car," he said.
Tilley said that financial management also plays a vital role for
governments, as it helps them to reduce costs and minimize waste.
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Chief Executive CIMA Charles Tilley, CIMA Sri Lanka
President Aruna Fernando and CEO Lanka Superbrands, Ruchi
Gunawardane unveiling the CIMA superbrand logo
Picture by Sumanchnadra Ariyawansa. |
He said that he was also pleased with the standard of Sri Lankan CIMA
students and their English. "This is the reason for foreign companies to
recruit them," he said. He however said that more universities are
needed for the country.
"CIMA and I am particularly delighted to achieve Super Brand status
in Sri Lanka. We think this is a worthwhile accolade and represents the
enormous success that CIMA has in Sri Lanka since1965 which is a credit
to all our current members and students who are progressing towards
membership and also to those member s who have moved to other countries
as well," he said.
Director Marketing Superbrand, . Sharmila Cassim said that this
scheme was introduced to Sri Lanka two years ago to set bench markets
for products and services and it's a globally renowned accreditation.
CIMA Sri Lanka President Aruna Fernando said that CIMA Sri Lanka has
launched a new initiative focused on driving value for employees, the
CIMA incorporate partner programme. "CIMA is still the most sought after
business qualification in Sri Lanka," he said.
He also said 20 companies have recognized CIMA as their preferred
qualification. CIMA also presented several awards based on Best
performances and MAS intimates won the accolade for the best financial
management award for CSR while Amba Research Limited won the award for
the highly commended employer of the year.
Two CIMA students from Royal College and Vishaka Vidyalaya Charith
Mendis and Tharani Gamage who excelled at GCE A/ L examinations were
also presented with awards. |
