NBC launches male perfumes under brand name 'NS Black'

The contribution and commitment of state executive officers towards the economic growth of Sri Lanka has become increasingly important and impressively high. They have also shown a favourable reception to local products. In this backdrop, the government is also paying attention to encourage local entrepreneurs to engage in high quality production of such goods.

Samantha Kumarasinghe, Chairman, NBC presenting the new collection of NS Black perfumes to Lalith Weeratunga, Secretary to the President at the Presidential Secretariat. Others in the picture (from left) Anuththara Hapuarachchi, Head of Creative, Aditya Kekulawala, Director/GM, Samuditha Kumarasinghe, Manager, New Business and Nalin Aluthge, Manager, Advertisingand Public Relations, NBC

The highest ranking state sector executive Lalith Weeratunga, who highly praised and appreciated the international standard products of "Nature's Secrets", the premier Sri Lankan herbal cosmetics brand, has in the past several years been persuading and encouraging Chairman/Managing Director of the company, Samantha Kumarasinghe to add a collection of high quality perfumes to the existing product portfolio.

Nature's Beauty Creations (NBC) is well convinced of the need and accordingly would be launching three perfumes for male executive officers under the brand name "NS Black".

Before releasing the perfumes to the Sri Lankan market, Samantha Kumarasinghe together with officials of NBC, presented the new collection of NS Black perfumes to Lalith Weeratunga at the Presidential Secretariat recently, as a token of gratitude for his vision and encouragement in this regard.

At this occasion, Lalith Weeratunga highlighted the contribution of private sector to the country's economic development is as pivotal as that of the state sector. He said he is pleased to see highly-praised cosmetics industry player Nature's Beauty Creations entering the perfume market, a request that he himself has made to NBC.

Weeratunga added that he extends his appreciation to Samantha Kumarasinghe for his undying and successful entrepreneurial efforts in this regard. He said high-quality local products certainly contribute to well-portray the Sri Lankan image globally.

"The contribution of state sector to economic development is stronger and extensive than ever before and NBC has been able to produce perfumes to suit the needs and buying power of state executive officers", said Samantha Kumarasinghe.

"The three fragrances would symbolize the silent courage and determination, gregarious nature, power and love of men", stated Anuththara Hapuarachchi, Head of Creative, NBC.