Over 30 Sri Lankan companies to participate at FJAS 2012

Cassandra ABEYNAIKE

Over 30 Sri Lankan companies will participate in the three day Fashion Jewellery and Accessories Show (FJAS 2012), scheduled to be held from April 20 to 22 in India's business capital, Mumbai. The event, open for business to business only, will take place in the Bombay Exhibition Centre from 10 am to 7 pm on all three days. The event is presented by ‘Alex Jewellery India’ and is being organized by the Imitation Jewellery Manufacturers Association (IJMA).

Over 6000 trade visitors from all over India as well as from Gulf countries, South Asian countries, Australia and Canada are expected to take part in this event. This includes, manufacturers, importers, exporters, wholesale dealers, retail dealers and chains, malls, jewellery and accessories designers, buying houses and agents, institutes, allied service industries, individual designers, fashion houses and labels. IJMA will provide imitation iewellery manufacturers and suppliers with an opportunity to showcase their latest and best products and services.

An official from IJMA said that this event would an advantageous meeting place for Sri Lankan companies to find manufacturers since most of them cannot be contacted as there is no association in the country. “This would be the ideal meeting point to lay the foundation or future partnerships,” the official added.

IJMA would also explore the feasibility to form a Federation of All India Imitation Jewellery Manufacturers and Traders Associations at national level. They have also confirmed their presence at three major nation-wide exhibitions, enabling them to promote FJAS 2012. This will be furthered through exclusive road shows which will be held across 21 Indian cities.

The official said that as a part of a good will gesture IJMA would host Sri Lankan and other global participants two night's accommodation and transport during the event, with free entrance to trade visitors.

The organizers believe that they will be ‘revolutionizing traditional styles with contemporary designs for tomorrow’ by positioning their brand to quality buyers from all across India and the world in just three days. With IJMA's presence in the industry, trade fairs in India and abroad, event mailers have been posted to over 1000 addresses internationally and they have also personalized one on one meetings with the target exhibitor and visitor companies nationally and globally. Imitation Jewellery Manufacturers Association (IJMA) was established in 1986 by a few intuitive entrepreneurs who aimed towards uniting all manufacturers under one common goal that being to collectively work together to enhance the status of the industry that was facing a grave survival crisis. This was due to a lack of proper infrastructure for production, poor marketing system and government apathy. As of now, IJMA have more than 1500 members in its association and this is owed to their joint efforts and commitment towards their objectives.