Ford not planning for big sales gain in 2010

Ford Motor Co is not planning for a big sales gain in 2010 but will likely boost vehicle production if business is better than expected, the company's chairman said on Monday.

Bill Ford, who met President Barack Obama earlier at the White House, told reporters at the Commerce Department that a careful strategy has served Ford well this year, a tumultuous one for the industry.

"We're not planning for a huge pickup next year. If we get one, great, we'll ride it," Ford said.

"We're planning conservatively. Just as we did this year, we've kept our inventories low. If things start to pop for the better, we'll adjust our production upward and go that way," he said.

The latest figures showed that Ford US sales were flat in November compared to a year ago with plans to build 58 percent more vehicles in North America in the first quarter. General Motors sales fell two percent and Chrysler sales, 25 percent by comparison.

The economy, Ford said, was not great and he expressed concern about joblessness.

"As long as unemployment stays high, it's hard to feel good about the economy," Ford said after meeting Commerce Secretary Gary Locke on initiatives that business and government should take to revitalize the economy.

Ford talked with Obama in the Oval Office, calling the meeting a courtesy visit during which Ford complimented him on his handling of the industry's restructuring this year.

"The way he stepped in with GM (General Motors Co) and Chrysler and preventing the collapse of the supply base was something they did swiftly and forcefully and it worked," Ford said.

The government loaned GM and Chrysler billions and facilitated their bankruptcies. Ford Motor did not request a federal bailout. WASHINGTON, Reuters