JKH launches new John Keells

John Keells Holdings PLC (JKH) announced the integration of the logistics businesses of the Transportation Group under a single brand: John Keells Logistics. As a part of the re-branding strategy, Mack International Freight (Pvt) Ltd., a wholly owned subsidiary of JKH, will now be known as John Keells Logistics Lanka (Pvt) Ltd.

The common brand indicates an evolution from a loosely connected group of companies to an integrated logistics group reflecting a single face to the customer.

Broadly providing international and regional sea, air, and project cargo logistics under a global forwarding vertical as well as supply chain management (SCM) and 3rd party logistics (3PL) services under a Global SCM vertical, John Keells Logistics provides customers with access to a full range of logistics products and services across the entire supply chain.

The brand also carries with it the strength, integrity and financial stability of the John Keells Group.

"Under the John Keells Logistics brand, the Transportation Group of JKH is well placed to take advantage of the significant domestic and regional growth opportunities through innovative and productive value addition in contract logistics and international transportation", said President of the Transportation Group, John Keells Holdings PLC. Romesh David.

"Leveraging one, strong consistent brand across the spectrum of markets and services will further support our presence as a leading full service provider of supply chain and transportation solutions in the region."

The transformation to global forwarding it commenced in 2008, when JKH acquired full ownership of their shipping and logistics joint venture company in India.

First established in 2000 and now operating as John Keells Logistics India (Pvt.) Limited, the company has eight owned offices in Delhi, Mumbai, Chennai, Bangalore, Cochin, Coimbatore, Tuticorin and Goa, as well as representative office in all other major cities.

Handling the full range of import and export, ocean, air, multi-modal and project cargo logistics, the company is recording steady growth in an extremely competitive environment.