Creating bridges between marketing and financing
In today’s business environment factors that
contribute to the financial performance of a firm, shareholder value
demand a deep understanding of the marketing-finance relationship,
said Director, BrandScience UK, Sam Dias.
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‘Silk Route’ to be launched next month:
BIA targets 60% increase of business travellers
The BIA will launch the CIP Service under the
brand name ‘Silk Route’ next month. The BIA is targeting a 60
percent increase of business travellers within the next five years
and Silk Route would be one of the products that would be offered to
them.
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SriLankan flying green
It is important to convert our operations to eco
friendly operations as an airline and we are planning to covert all
our flights to environmental friendly flights within two years
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Sri Lanka enters Russian mice market
The Sri Lanka Convention Bureau entered the
Russian Meetings Incentives Conferences and Exhibitions (MICE)
market with the participation in the MICE forum and Moscow
International Travel and Tourism Exhibition (MITT) which was held
recently.
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