More privileges for Arpico gold card members
First Gold Card : Chairman of Richard Pieris & Company Dr. Sena
Yaddehige, handing over the first Gold Card to Ramani Smits
during the opening of the re-launched Kandy Arpico Supercentre,
recently.
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Arpico Supercentres have introduced a unique incentive scheme to
reward the Arpico Privilege Gold Card holders in the coming months.
Arpico Privilege card was introduced in April this year and making the
concept an extraordinary success, they have managed to enlist more than
55,000 members by now.
The loyalty card which was introduced during the 75th anniversary
year of Arpico comes in both Silver and Gold categories. The Silver card
is offered at the time of registration. To receive a Gold card, one must
graduate earning 2500 privilege points within a period of 12 months from
the date of registration.
They have around 1000 Gold Card members and special recognition is
given to them from December onwards. The first Gold Card was handed over
to Ramani Smits by Chairman of Richard Pieris & Company Dr. Sena
Yaddehige during the opening of the re-launched Kandy Arpico Supercentre,
recently.
Under the Gold Card rewards scheme there will be special discounts
ranging upto 25% on Signature brand shirts from Arpico Fashions and
Arpico Furniture. "Taste Bud offers" at Arpico Food courts, Privilege
Bonus point offers for Arpico Own Label products (Arpico Family brands)
and hampers with competitive rates.
In addition the Privilege Gold members will be rewarded with
personalised gilts when they introduce a friend to the Privilege rewards
programme and as the friend graduates to a gold card will receive more
gifts.
The opportunities are available to redeem Privilege points for
charity and Arpico will also contribute towards the charity chosen. In
addition to Arpico Privilege points that is received for purchases made
and in the event the Privilege card member pays the bill through an
ICICI bank debit card will receive a guaranteed 1% discount on each
bill, irrespective of bill value.
Speaking about the reward plan, Customer Relationship Manager for
Arpico Supermarkets Anil Senewiratne said. "The Privilege Loyalty card
programme has become a huge success among our supermarket chain.
The growing number speaks for itself. The shoppers who have qualified
for the Gold category has exceeded our expectations and it's high time
we reward them for their loyalty and support. The reward scheme is a
result of that."
Arpico has designed a special welcome pack for all Privilege Gold
card members and it is being handed over to them at all Arpico
Supercentres by the respective outlet manager. |