Hayleys phases out retail electronics
Singer to manage showroom network:
Hayleys Consumer Products Limited (HCPL) plans to intensify its focus
and commitment to core brands, and its distribution businesses.
The company said it plans to phase out its retail electronics
business. As a first step Hayleys Electronics (Retailing) Ltd, its
subsidiary in electronics retailing has entered into an understanding
with Singer Sri Lanka Limited to manage its network of showrooms with
effect from January 2.
"This re-orientation of the company's areas of focus is a strategic
decision that will enable HCPL to concentrate on its current strong
portfolio as well as on new business categories that fit well with
medium and long term profit and growth targets," the company's CEO
Trevor Reckerman said.
"This decision was arrived at after a detailed analysis and a new
business plan developed after extensive discussions with our principals,
and is believed to be in the best interests of all parties concerned."
Singer (Sri Lanka) Ltd. (SSL) Chairman Hemaka Amarasuriya said taking
over of Hayleys Electronics' well located retail network is in line with
their goal of expanding the distribution network and providing comfort
and convenience to Singer's customer base of over four million
households spanning the length and breadth of Sri Lanka.
These showrooms will in turn reinforce Singer's multi channel
dimension with significant additions to the "Singer Plus", "Sisil World"
and "Merit" Channels of Distribution.
Subsequent to this restructuring, Hayleys Consumer will continue to
represent brands such as Fujifilm and Fuji Medical Systems, Shimadzu
Imaging, Proctor & Gamble (P&G), and Philips Lighting for which the
company has achieved market leadership status or significant market
shares.
It will also announce in time and share with its erstwhile
stakeholders, several new business affiliations in the areas of FMCG and
Pharma that are now in a mature stage of development, Reckerman said. |