Godrej Locks enters market with Abans tie-up

Indunil HEWAGE

Godrej Locks, a leading brand in the lock industry in India announced its entry to the Sri Lankan market through a tie-up with the Abans Group. This will make available more innovative safety locking solutions for Sri Lankan consumers at affordable prices.

Speaking at the Godrej Locks launching event in Colombo , Godrej Locks Executive Vice President and Business Head Shyam Motwani said the tie-up with the Abans Group will help them to gain a strong foothold in the rapidly developing Sri Lankan market and to reach to a level they are aspiring in the near future.

Godrej Locks has already formulated a three year road map in a bid to achieve a satisfactory growth in the Sri Lankan market and the road map is to be operational from April 2012. “With the ongoing development initiatives in Sri Lanka, Godrej sees immense opportunities for their products in the retail and institutional segments of Sri Lanka.

This will be the company’s first foray and entry to the Sri Lankan market through the tie-up with the Abans Group which has a wide range distribution network of around 600 dealers and 350 showrooms,” Motwani said.

A range of locking solutions such as padlocks, mortise locks, furniture locks, cylindrical locks, architectural hardware, rim locks and other products will be available at Abans showrooms islandwide. Godrej Locks come with five levels of security solutions, ensuring most advanced, sophisticated and smart electronic technology.