Avirate en-route to Australia
The high-street fashion label Avirate will be joining a large and
diverse portal of online retailers in Australia effective as of 22 May
2013 with their brand new Australia website.
With Australian buyers and businesses having embraced almost every
online retail opportunity and Avirate increasingly focusing on a
'click-and-mortar' type business model, the brand deems important
presence and growth in the attractive online retail market.
Avirate will be able to offer a unique blend of Asian and Western
inspired fashion trends to a multiethnic society that is far removed
from the archetypal dress for the Australian woman. A hallmark of the
world's most successful online retailers is the way they continually
innovate to meet customer demands, and in 2013 particularly, the brand
has made a notable effort to increase its digital footprint involving
web-based interaction while simultaneously offering a more personalized
service, as evident in the newly re-launched Sri Lankan website.
With these efforts, Avirate hopes to be in the wardrobe of every
Australian woman via quick and easy 'clicks' while enabling the brand to
achieve one of their key goals for this year; sustainable growth. |