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Nature's Secrets presents 'Research Award'

Nature's Beauty Creations (NBC), manufacturers of Sri Lanka's herbal cosmetics brand 'Nature's Secrets', is a strong believer that "Sri Lankans can be innovative and productive" and plays a dynamic role in uplifting and strengthening the national economy.

NBC, a 100% local entity dedicated to promoting the Sri Lankan herbal heritage has embarked on a journey to create a global herbal cosmetics brand by 2020. Their acclaimed brand is presently exported to many countries in Continental and Western Europe, South and South East Asia, Asia Pacific and the United States.

Being increasingly aware of its responsibility to society, NBC has gone beyond having mere business objectives, to become one of the most socially responsible entities in Sri Lanka. The 'Nature's Secrets Research Award' is a concept that is aligned with their commitment to promote applied research that would be advantageous to the country.

Recipients receiving the ‘Nature’s Secrets Research Award 2012’

Although local universities produce a large number of scientists, financial allocations for research and development as a percentage of GDP is minute. Nature's Secrets has raised this concern at a number of occasions with the government and relevant officials. Having its own Plant Research Centre dedicated for advanced research on medicinal plants in Sri Lanka, Nature's Secrets decided to facilitate Applied Research with the objective of fostering commercially applicable research among local scientists.

The Nature's Secrets Research Award is a cash award of Rs 250,000 which is awarded annually to the best commercially viable research project conducted at the Faculty of Science, University of Peradeniya.

It was decided to present this award to research carried out at the said faculty as the Chairman/Managing Director of Nature's Beauty Creations Ltd, Samantha Kumarasinghe has followed his higher education at the University of Peradeniya.

The award was agreed to be presented from year 2010, however the Peradeniya University did not nominate a qualifying research team to be rewarded during the year 2010 and 2011. Nature's Beauty Creations has no influence or decision making on selection of a research team for the award, the task is solely carried out based upon criteria approved by the Board of the Science Faculty.

A research project for development of an automated tool for performance evaluation in weight lifting was selected by the University of Peradeniya for the valuable "Nature's Secrets Research Award 2012". The research group comprised Dr. U.A.J. Pinidiyaarachchi, Prof. S.R. Kodituwakku and K.A.D.G. Kuruppu.

"The product which is a software, could be developed cost-effectively and would be useful in evaluating performance of Sri Lankan weight lifting athletes and help them improve on their techniques when competing at international level" said principal investigator of the team Dr. (Mrs.) U.A.J. Pinidiyaarachchi.

Held at the University of Peradeniya, the Nature's Secrets Research Award 2012 was presented to the wining research team by Chief Guest of the event, Chairman of National Research Council Prof. Eric Karunanayake. Guest of Honour, Vice Chancellor of Peradeniya University Prof. Atula Senaratne handed over certificates to the three members of the research team while the cash reward of Rs. 250,000 was presented by Samantha Kumarasinghe Chairman/Managing Director of Nature's Beauty Creations Ltd., to the group's principal investigator Dr. U. A. J. Pinidiyaarachchi.

 

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