Zigo to set new heights in Lankas market

Revolutionising the local mobile market,challenging well established international brands and introducing within a short period of time, their cost effective yet stylish mobile phones installed with the latest and technologically advanced features Zigo Mobile, is bound to set new heights in the Sri Lankan mobile industry.

Zigo Head of Channel Operations Keshan Fernando

Operated by Serendib Ventures, the company has great plans for Zigo mobiles having identified that 80% of the Sri Lankan middle income earners had to pay a premium price for phones with the latest technology, where as Zigo is offering the same quality at an affordable price with their Zigo brand range.

In an interview, Zigo Head of Channel Operations Keshan Fernando noted that Zigo has accumulated a considerable market share in the SARRC region and the Middle East. According to a market survey carried out, Zigo is the second largest Android phone supplier after Samsung. "Backed by these facts and the faith we have in the local consumer base, we are very optimistic of this market and hope to gain at least 40% of its share during the coming year," he said.

Speaking about the brand and its many attributes, Fernando acknowledged that Zigo mobile phones are incorporated with state-of-the-art features and a wide range of models to choose from ,which makes the brand stand out among competitive offerings. "By virtue of the superiority in technology, user friendliness, stylish appearance and several ultra modern features including easy access to email and surfing through a choice of browsers, as well as social utilities such as facebook and twitter, The brand offers a portfolio of products catering to customers across demographic segments and presents 'more than value for money' with devices that both looks and feel great. "

A special aspect of Zigo mobile phones and tablet PCs are their competitive pricing, while boasts of mind blowing features which are comparable with or even better than similar offerings from other international brands. "This makes Zigo mobile phones highly desirable among a wider segment of the market that could access the latest advances in technology," Fernando said.

To take forward their plans of acquiring a bigger playing field in the local market, Zigo has signed up with a majority of the leading mobile operators , offering attractive bundle offers and deals for potential customers. Agreements have also been signed with all leading banks and credit card companies,enabling more customers to join the Zigo World.

Representing the brand that is already a powerful one is the brand ambassador and popular cricketing star T.M Dilshan. "He embodies the values of our brand and its appeals, and can communicate well with our target audience," Fernando expressed. "Dilshan represent qualities that our target audience admires and possess the same value as our business. He has a strong presence, the right values and ethics, demeanour, confidence and aggression." Dilshan is also a trend setter among the youth of the country.

In making the product available to customer in all regions of the country, the company has chosen 1500 dealers and 50 of their own service centres of repute and credibility.

Fernando acknowledging that providing the best possible customer experience is critical to loyalty and long-term success, noted that the team of dealers have been selected according to their capabilities of providing first class customer care experience.

"We have a commitment to produce a brand that represent uncompromising value at a greatly competitive price. This is what we offer through Zigo," he said.