Driving force behind HSBC CFW 2013

The Greater Colombo Fashion Company (TGCFC ) is set to present HSBC Colombo Fashion Week (CFW) , now in its 10th year running from April 3 to 5 featuring high profile designers from eight countries such as Agatha Ruiz de La Prada, Bibi Russell, Radhika Hernandez and 28 others -both local and international - vying for notoriety and critical acclaim yet again for the impeccable designs and glittering talent.

HSBC CFW President Ajai V Singh	Agatha Ruiz de La Prada
Sonali Dharmawardena	Hameedia Head Fouzul Hameed

Easily the country's premier lifestyle event, also dubbed as the regions 'true international fashion week' due to its links on various aspects with Mercedes Benz Fashion Week Russia, Miami Fashion Week, Dubai Fashion Festival and Malaysian Fashion Week , HSBC CFW 2013 through The Greater Colombo Fashion Company has become the drive behind the local fashion industry, even becoming it's very support system as it has founded Sri Lanka as a hub for buyers of Resortwear and Spring/Summer clothing from any part of the world; A vital link that will also provide entry for international designers into South Asia which is fast becoming an important fashion market globally.

Over the past decade, the Greater Colombo Fashion Co. together with its many partners have helped HSBC CFW maintain its singular vision of developing and uplifting Colombo's fashion design industry by grooming and supporting new fashion designers and guiding existing designers towards important retail opportunities in Sri Lanka and beyond. Winners of its prestigious gen-next award offered in partnership with HSBC and its mentorship and guidance processes have taken local designers with amazing promise to great heights in the world of fashion design and will hope to do so with its arduously selected group of designers this year by going beyond the perspective of promoting Sri Lankan designerwear locally, but also internationally and to great repute. It is no surprising feat as TGCFC finds at its helm Ajai V Singh, Dirk Flamer Caldera and Prasad Bidapa; three men responsible for the growth and development of Fashion Design and its associated industries bringing a standard to it that has made owning or wearing Sri Lankan designer wear a symbol of pride.

Although the Greater Colombo Fashion Company holds full developmental responsibility behind CFW and the Arugam Bay Surf Classic (that is rapidly growing in stature), the company specializes in creating lifestyle related fashion properties, which creates marketing platforms to market the fashion industry both locally and internationally, besides offering consultancy in every avenue and aspect of fashion design; especially creating road maps for fashion designers or fashion labels starting from design development, their brand, exposure, marketing, brand building, exposing them to new markets. TGCFC also owns and manages the fashion brands Stringhopper , Sri Lanka's first ethical fashion brand called Conscience and Arugam Bay Surf Club .

Each success story to emerge from HSBC CFW is built on a firm base supplied by The Greater Colombo Fashion Company's dedication to help designer's hand-in-hand to reach the heights they aspire to through the assistance TGCFC provides in creating their fashion retail programs from visual merchandising, stocking, displays, merchandising, promotions, designer sourcing and especially retail public relations. Additionally TGCFC also offers training programs focusing on fashion and brands besides many years of experience in Celebrity and Talent management. Catch the last day of the gala event at Colombo Hilton today.