Asian Paints launches 'Colour Spectra 1800'

Asian Paints Lanka has taken its fascination with colour to a new level with the launch of a new fandeck that is now available at select dealers countrywide.

The 'Colour Spectra 1800' as its name suggests, provides buyers of four brands of paint manufactured by Asian Paints with a hand-held colour selection tool that provides visuals of 1,800 shades.

Launched as part of its efforts to encourage customers to look beyond functional properties of the paints they buy to colours and their interplay, the new fandeck is intended to instil greater confidence in shade choices, the company said. "Properties such as durability, opacity and coverage remain important factors in choosing paints, but the ability to choose the perfect shades that suit each individual is equally important," said Joseph L. Pulikottil, Asian Paints' Director General Manager in Sri Lanka. "We have an unimaginably wide range of shade options, and have to make it easy for customers to make their choices. That is what Spectra 1800 is all about."

The new fandeck comprises of selections from Asian Paints' 'Royale,' 'Classique,' 'Apex Ultima' and 'Apex' paints. To make the colour selection even easier, the fandeck is divided in to three colour families - Pastels, Accents and Melange. It also includes an index with all the shade names and page references. The shade name and the code are mentioned on the shade tab itself for the convenience of users.

"We also give consumers the opportunity to select from many pre-tested colour combinations and are in the process of upgrading dealer outlets to provide even more convenience for selection of colours," Pulikottil said.

"We are also opening several new-concept paint retail outlets branded 'Colour Ideas' which focus on colour as an idea rather than a product."

Asian Paints Lanka has introduced many colour selection tools to the local market. In 2011, the company launched the 'Royale Combinations Guide,' a first-of-its-kind colour guide that focuses on interior colour combinations rather than individual colours. This was followed by an exterior colour combinations guide in 2012.