Flora joins forces with Ministry of Defence for healthy lifestyle
Amal Cabraal, Chairman Unilever Sri Lanka handing over a bicycle
to Gotabhaya Rajapaksa,Secretary, Ministry of Defence and Urban
Development. |
In line with its commitment to encouraging healthy lifestyle habits
amongst Sri Lankans, as the health brand of Unilever Sri Lanka, Flora
extended its support to the Ministry of Defence and the Urban
Development to launch the Colombo Cycling Club at the Independence
Square, Colombo. Sealing this partnership, Amal Cabraal, Chairman,
Unilever Sri Lanka formally handed over the newly constructed bicycle
renting booth along with 25 bicycles and equipment to the chief guest of
the event, Secretary, Ministry of Defence and Urban Development
Gotabhaya Rajapaksa, during a ceremonial event held today.
Fitness enthusiasts will now be able to rent bicycles for the amount
of Rs 100 per hour from the ‘Rent-a-Bike’ booth run by the Colombo
Cycling Club, which will be managed by the Ministry of Defence and Urban
Development. In addition to promoting health and well being among
public, the funds collected by Colombo Cycling Club by renting bicycles
will be channeled to the “Api Wenuwen Api” fund.
Commenting on this endeavour Asanga Ranasinghe, Director Marketing,
Unilever Sri Lanka said, “We are living in exciting times where Colombo
is rapidly developing into a buzzing cosmopolitan hub thanks to the
visionary leadership and hard work by the Ministry of Defense Urban
Development. As Sri Lanka strives to lay the foundation for a
sustainable and a prosperous future, we as citizens should cultivate
healthy lifestyle habits to be able to contribute effectively towards
the development of our nation.
As a responsible corporate citizen Unilever Sri Lanka believes that
growth and sustainability go hand in hand. As such, a key pillar in our
sustainable living plan is to help people improve their health and
well-being.
In this context we are pleased to contribute to the mission of
ensuring that Sri Lankans understand the value of a healthy lifestyle
and are able to engage in health and fitness generating activities.
Another key highlight of the event was the launch of the Flora
website and the Facebook page by the Chief Guest, Secretary Ministry of
Defence and Urban Development Gotabhaya Rajapaksa and Amal Cabraal,
Chairman, Unilever Sri Lanka. These new communication mediums are
expected to generate greater accessibility and responsiveness to fitness
conscious public by providing them with tips and hints on health and
wellness.
The unique launch of the event further highlighted Flora’s dedication
to enhancing fitness and health awareness among Sri Lankans with the
lineup of educational and value adding programmes such as the Zumba
lessons conducted by an expert instructor and the Health Assessment Test
(HAT) session for the participants who attended the launch event.
Taking this initiative further, Flora will organize a Zumba class
free of charge on the November 17 at the Independence Square as well as
a Zumba party on the November 24 which will contribute to raise
awareness about health and fitness among the public. |