HVA brands exhibited at China Xiamen Tea Fair

The third annual China Xiamen International Tea Fair organized by the Xiamen general chamber of commerce was successfully held last month at the Xiamen International Conference and Exhibition Centre.

The exclusive Tea Fair is the biggest tea exhibition ever to be held in the world-class exhibition venue. More than 300 exhibitors participated in this year's fair and over 50,000 personnel connected with the tea industry visited the fair.

For the second time, HVA attended this fair and showcased its product profile under the brands HELADIV and INFINI-T at an impressive 30 square metre stall operated by the joint venture partners in China, The Beijing Pure Ceylon Tea Company. Hundreds of prospective buyers and distributors visited the stall during the four days to discuss potential business collaborations.

Visitors from Sri Lanka represented by the Secretary, Sudharma Karunaratne and Raja Premadasa of the Ministry of Plantation Industries and M. Srikantha of the Sri Lanka Tea board visited the booth and were presented with the Infini.t Royal Pearl Set which won the gold award at the Beijing International Tea Expo 2012.

They visited the main Infini.t Tea shop in Quan-Zhou opened in 2009 paving the way for a chain of tea cafes in many parts of China currently numbering 30. It was definitely a successful venture in China and HVA has become the benchmark and partner-of-choice in this challenging country.

HVA's resolve to introduce pure Ceylon tea in its true form and variations has created an indelible mark in the Chinese tea market with customers demanding for clean and exotic Ceylon teas.