Singer to hold Lifestyle Fiesta and Trade Exhibition

Singer Sri Lanka yesterday, said that the Lifestyle Fiesta and Trade Exhibition would be held on 16, 17 and 18 November at the BMICH, after a fruitful event last year. This year too, Singer makes room for their valued customers to experience a magnificent shopping fiesta, exclusively focused on rewarding them with the best.

Making an official announcement, Kumar Samarasinghe, Director, Sales & Sewing Marketing - Singer (Sri Lanka) PLC said, 'This year too, we expect to have a successful event which would lead our customers to shop the entire range of products and brands SINGER offers under one roof. This would also be an ideal opportunity for them to witness the latest technology we have."

The Lifestyle Fiesta and Trade Exhibition will see the company exhibit the myriad brands that has made Singer's multi-brand retail strategy so successful. Over 30 brands, most of them among the premium consumer durable brands in the world - such as Philips, Samsung, Hitachi, Whirlpool, TCL, Prestige, Kenwood, Moulinex, Rowenta, Tefal, Zoje, Asus and Singer among them - will be featured at the Singer Life Style Fiesta and Trade Exhibition. Singer Marketing Director Nasser Majeed said, '"The demand for high quality brand and new technology products at our first lifestyle fair in 2011 was such, that consumers are looking forward for the second edition. This year too, we have added several new brands and product categories. We have Japans No:1 electric company, Koreas No: 1 brand, Eurozone's biggest white goods brand and Americas largest appliance brand as well as the largest Indian brands exhibited."

In addition to Singer's home products and brands, a variety of consumer goods and services would also be displayed and sold at the fun-fair. These products would include garments, kitchenware, furniture, gardening equipment, mobile phones, broadband, banks, solar systems, books and magazines, fashion accessories and toys. The exhibition area will be WI-FI enabled and there will be an exciting game zone for video game lovers. The company would be putting forward special offers and attaching discounts to products, in some cases as much as 50%.