Slims News

Dr. Hermawan Kartajaya visits SLIM

A recognized professional, Dr. Hermawan Kartajaya from Indonesia paid a courtesy call at the Sri Lanka Institute of Marketing (SLIM) the national body of marketing in Sri Lanka.

Dr. Kartajaya with SLIM members

The Indonesian author and public speaker in marketing studies, who co-authored several books with the worlds marketing guru Professor Philip Kotler, met with SLIM Council members and past presidents and discussed matters of mutual interest.

“SLIM is probably the best organised national marketing association that, I have ever come across” said Dr. Kartajaya.

“He was very pleased with the work that SLIM does and impressed with the facilities at SLIM Home including the VIP Lounge.

Dr. Kartajaya is a Honorary Fellow of SLIM along with Prof. Philip Kotler, Prof. Uditha Liyanage and Lalith Weeratunga

Dr. Kartajaya co-authored ‘Repositioning Asia: From Bubble to Sustainable Economy’ with Professor Philip Kotlerin 2000, where they analysed why the Asian crisis of 1997 occurred and outlined what the governments and companies of the region could do to develop more sustainability in the future.

2002 saw him teaming up with Kotler again in authoring ‘Rethinking Marketing: Sustainable Marketing Enterprise'.

“Dr Kartajaya’s expert analysis, in-depth knowledge, and strategic thinking, won him acclaim from many of his peers” SLIM President Tilan Wijeyesekera said.

“It was indeed an honour to receive Dr. Kartajaya for the first time at SLIM Home. Dr. Kartajaya as an honorary fellow member of SLIM, adds great deal of value to our membership and is an inspiration to the Sri Lankan marketing fraternity,” said Sanath Senanayake CEO/Executive Director, SLIM.

SLIM ties-up with Indian School of Business

The Indian School of Business (ISB) and Sri Lanka Institute of Marketing (SLIM) recently signed a Memorandum of Understanding (MOU) in Colombo, to facilitate professional training in Sri Lanka.

Thriving to be an internationally top-ranked, research-driven, independent management institution that grooms future leaders for India and the world, ISB has formed academic alliances with the Kellogg School of Management at Northwestern University, The Wharton School at the University of Pennsylvania, London Business School (LBS), MIT Sloan School of Management and The Fletcher School of Law & Diplomacy, Tufts University, bringing the best of global management practices and thinking into its curriculum.

Present at the MoU signing were SLIM President Tilan Wijeyesekera, Deepak Chandra the Dean of ISB, Sanath Senanayake CEO/ED - SLIM, Kalana Rathnayake Vice President (Education) SLIM, Imal Fonseka, CEO of Munchee Foods and ISB faculty members.

The MOU would bring about training sessions for Sri Lanka, custom-designed by ISB for senior managers.

This is a critical area as far as corporate trainings are concerned as there are not many skills building progremmes for top level officials provided locally. SLIM will facilitate these sessions locally ensuring the highest rate of success.

Furthermore, ISB will be conducting joint programmes and workshops and will be providing consultation services for Sri Lankan companies from the panel of ISB resource personnel. SLIM will also be canvassing students to ISB from Sri Lanka.

Present at the MoU signing were SLIM President Tilan Wijeyesekera, Deepak Chandra the Dean of ISB, Sanath Senanayake CEO/ED - SLIM, Kalana Rathnayake Vice President (Education) SLIM, Imal Fonseka, CEO of Munchee Foods and ISB faculty members.

Ranked twenty in the Global Top MBA rankings 2012 (Financial Times, London), ISB has displayed its commitment to creating business leaders through its innovative programmes, outstanding faculty and thought leadership.

SLIM President Wijeyesekera said that this initiative provides a great opportunity for Sri Lankan corporates to train and upgrade the staff and be in par with world leaders in executive education.

The Sri Lanka Institute of Marketing (SLIM) founded in 1970 (then called Ceylon Institute of Marketing) with a view to harness the available skills in Marketing for the growth and development of the profession, was subsequently incorporated by Act 41 of 1980 of the Parliament of the Democratic Socialist Republic of Sri Lanka.

SLIM has created a professional educational career path in marketing commencing from the entry level, preliminary certificate in marketing going right up to MBA covering a gamut of disciplines in marketing such as, Brand, Sales and Pharmaceutical.

In addition to providing professional Marketing education, as the national body for marketing, SLIM encourages best practices in marketing through national level events such as Brand Excellence which recognizes the most successful brands, Effie awards, the most effective advertising, NASCO, the sales excellence and Peoples Awards which recognizes the “people’s choice”.

These events not only enhance the image of the marketing profession but also create pathways for more marketers to reach the boardroom level.