CBL holds annual distributor convention

The annual distrubutor convention and Star Awards presentation ceremony of the Ceylon Biscuits Limited (CBL) was held recently at the Waters Edge, Battaramulla amidst a large gathering including the Board of Directors, overseas representatives, field sales personnel and distributors.

Dr. P.B. Jayasundare, Secretary, Ministry of Finance who was the guest of honour on the occasion addressing the gathering said that CBL's socially responsible model is an example to other corporates.

He also commended the CSR initiatives of the company which has brought tremendous benefits specially to rural masses.

Dr. Jayasundare also pointed out 2000 percent growth achieved in the exports of the company during the past ten years was remarkable and even CBL's international distributors have become the partners of its community oriented business practices .

The performances of the last financial year was reviewed and it was revealed that CBL as a group had achieved a growth of over 17% during the financial year 2011/12.

All product ranges marketed by CBL has recorded a substantial growth during the last financial year as illustrated in respective national sales mangers’ presentations.

They emphasized that the growths were impressive due to the fact that fierce competition from both local and imported products prevailed in a turbulent .

A prominent feature of the CBL distributor convention was featuring those students who had pursued higher studies with the educational assistance given by the company under Munchee Tikire Shishyadara programme.

A student Kalpana Piyumali of Badulla presented her achievement personally to the audience, receiving the letter to the effect of additional support from the company for her university education, from CBL 's Chairman Mineka Wickramasingha.

Sanjaya Ratnayaka, company’s Kurunegala territory sales officer bagged the prestigious CBL star award as the most outstanding sales person of the company for the year 2011/12 at the annual distribution convention.

Mineka Wickramasingha, Chairman, Ceylon Biscuits Limited presented him with the award.

Sanjaya also won the Senior Star Award of the 'A' range which comprises sales team handling chocolates and cakes.

Meanwhile, the senior star award of the 'B' range was awarded to Lal Kumara Liyanage, territory sales officer of Hanwella for his outstanding performance. Dilshan Fernando, Lankasoy and Samaposha. territory sales officer in Gampola was the recipient of Senior Star Award of the 'C' range.

“Operation Double S – “was launched as the theme for the financial year 2012/13.

It is customary for the CBL to declare a theme for every financial year and everybody in the organization ensures the achievement of it.

For instance, our theme for 2000/01 was to be number one and we became the market leader during that year said Nandana Wickramage, Group Director and Head of Marketing and Sales announcing the theme for the new financial year.