Atlas, Walt Disney ties up
Atlas, one of the market leaders for office and school products in
Sri Lanka, has tied up with the Walt Disney Company to be the exclusive
distributor for Disney in the school and office products market. Atlas
is also the exclusive partner in the category for Warner Brothers,
Looney Tunes, Marvel Comics, Cartoon Networks and Ben 10 iconic brands.
Nishantha Hennedige COO/Director Marketing of Atlas stated that "with
Disney and the existing portfolio of characters Atlas can offer
consumers an unparallel range of products as well as open up new avenues
for export".
Disney images have captured the hearts of children all over the
world.
Winnie the Pooh, Mickey, Minnie, Princess and Cars are some of the
more popular images that will be depicted in our range of products.
Ceylon Pencil Company (Pvt) Ltd established in 1959 the market leader
in school and office products is building its brand ‘Atlas’ across South
Asia, "the sub continent is potentially the largest single market for
school products in the world" stated Hennedige and Atlas is well poised
to take advantage of this market in the coming years. |