ADVERTORIAL

East-West Marketing launches Dimbula Kahata tea

East-West Marketing (Private) Limited, that markets a range of premium quality food products under the brand name Turkey, added a new refreshing extension to the Turkey brand, under the sub-brand Dimbula Kahata, recently. Dimbula Kahata is a specially blended premium quality black tea, blended from a range of high grown teas from the salubrious climes of the hill country.

The integrated marketing communications programme planned to create awareness and induce trial initially in the launch period, featured popular stage and teledrama actress Kusum Renu as the brand ambassador for Dimbula Kahata tea.

The communication that addressed the housewives as the target audience projected the importance of a good quality cup of tea for a busy housewife and her family.

Dimbula Kahata is now widely available in the grocery retail network and supermarket chains in most parts of the island.

East-West Marketing (Private) Limited, Chairman and Managing Director K. Mathivanan said, “Our goal in driving a successful business organisation has always been based in producing and delivering superior value and thereby creating profitable markets and loyal customers. The launch programme and the quality of Dimbula Kahata is a personification of that endeavour”.

Swadeshi launches Sith Ru Tharu campaign to inspire young women

The Swadeshi Industrial Works PLC, introduced a promotional campaign with the objective of inspiring young women throughout the country.

The engagement campaign identifies key aspects such as, self-confidence, challenges faced, lifestyle of the individual, intelligence, and emotional well-being of young women in Sri Lanka.

Swadeshi Khomba will bring young women around the country to the forefront and will reward winning personalities with gold pendants encouraging the Sith Ru Tharu participants.

As a respected corporate operating for over seven decades, Swadeshi initiated this campaign to highlight the significance of inner beauty which is an important attribute for young women.

Themed Beauty is the heart of the soul a company spokesperson speaking of this programme said, “We are encouraging young women to understand the importance of inner beauty which is as significant as the physical beauty in a woman.

True beauty lies in aspects such as the lifestyle, knowledge, and strong values inherited by young woman. As a responsible corporate we find that this is a key message we should take forward to the community”.

Young women in the age 18-30 category can take part in the competition and more information will be available through print and electronic media.