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Wednesday, 20 July 2011

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U.S.Polo brand to be introduced:

New developments at ODEL

A trio of new developments at ODEL — known for its innovative ideas and specialized brands - is to be unveiled on July 23 at Alexandra Place.

ODEL will open its completed ladies department which has undergone an eight week renovation, will introduce the international brand U.S.Polo in the sports department and will unveil the new ‘Niko the flirt’ collection in the newly revamped Embark Department.

The new Embark ‘Niko the flirt’ collection sees Niko, the famous street dog that found a home with ODEL founder and CEO Otara Gunewardene, on a new adventure.

Designed to bring out the fun side in those who wear the brand, the new collection has an exciting expanded children’s range with additions for infants and toddlers.

The arrival of authentic US Polo branded clothing offers ODEL shoppers a chance to buy men’s clothing from one of the most popular and iconic sportswear brands in the USA. For ladies, the summer shopping season will be opened with a refurbished Ladies section at Alexandra Place. Bright and airy, this new look captures the “Summer Breeze” theme at ODEL this season.

The three new developments will be celebrated with a fashion show on July 23 at 6.30 pm at ODEL’s flagship store at Alexandra Place.

There will be other activities taking place during the weekend of July 23 and 24.

 

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