Pizza Hut launches 'Hot Dot'
Pizza Hut is planning to expand its services out of Colombo soon.
There are around 20 outlets in the country and the management hopes to
double it by 2015.
Employee with ‘Hot Dot’ pizza. Picture
by Saliya Rupasinghe
Addressing the launching ceremony of 'Hot Dot' yesterday at the Pizza
Hut, Marketing Director Ramzeena Lye said they are planning to open
outlets in Galle, Gampaha, Kurunegala and in the North and the East
within the next two years. She disclosed that sales of Pizza Hut has
increased by 30 to 40 percent with the ending of the civil war in the
"Pizza Hut in Sri Lanka is expected to be named as the best
performing market in the world for Pizza Hut with two million pizzas
being sold every year and we are taking steps to increase sales," she
"Our main challenge is to cook best quality pizzas for reasonable
prizes and later we will introduce pizzas with affordable prices, she
Pizza Hut launched its latest home service named Hot Dot Challenge at
their Union Place outlet to provide better service for its customers.
Pizza Hut CEO Yasa Nadarajah said that they are known for consistency
high standard of food quality and efficiency in delivery.
Commenting on the HOT DOT concept he said the pizza box comes affixed
with a heat sensitive sticker. "This sticker is black at room
temperature. When placed on a hot pizza the sticker absorbs heat from
the pizza and turns white with the word hot written on it. The sticker
will read hot for as long as the pizza is hot," he said.
"The Hot Dot has been successfully adopted by Pizza Hut in many
countries across the world and we thought it is the ideal way to give
the Sri Lankan consumer a tangible and measurable way to gauge our
promise on delivering hot pizza", he said.
Pizza Hut is the local franchise of the world's leading pizza
restaurant brand. Pizza Hut is a subsidiary of Yum! Brands, Inc, which
is the world largest restaurant company. There are more than 6000 Pizza
Hut restaurants in the United States and more than 5600 stores locations
in 94 other countries and territories around the world.
The target group of the Pizza Hut is families and the young
generation between the ages 20 to 29. The Pizza Hut has been providing
its services to the Sri Lankan customers for 18 years.