Hundred definitions related to BPO industry
Ajith Dandeniya
At a time when destination Sri Lanka is catching the 'BPO Mania' and
we are attempting to become one of the key BPO destinations of the
world, the Acronym BPO and some of its related definitions has become
the most loosely worded terms and it has been used to define many things
related to Sourcing.
Business Process Outsourcing (BPO) is just one segment of Sourcing of
which there are many.
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Business Process Outsourcing (BPO) and
Information Technology Outsourcing (ITO) are two distinctly
different aspects of Outsourcing |
Let's look at some key definitions related to sourcing.
Outsourcing vs Offshoring
Definition of Sourcing is "The process of contracting with a third
party for products or services rather than providing those products or
services internally."
Outsourcing by its pure definition is used when an organisation
'Source' their work within the same geographical boundary of which the
organisation resides.
For example, a bank with their main offices in the UK may 'Source'
their work to a location such as Manchester or Liverpool (looked after
either by a third party supplier or themselves).
Offshoring by its definition is when an organisation 'Source' their
work outside the geographical boundary of which the organisation
resides.
For example, an insurance company in the USA may 'Source' their work
to another country such as India or Sri Lanka (looked after by a third
party supplier or themselves).
The word outsourcing and offshoring is interchangeable and can be
used to mean similar things. Therefore, depending on which location
Sourcing takes place, one can change the wording.
For example, if we are considering an offshoring location, BPO can
mean Business Process Offshoring. However, if the consideration is a
location with the geographical boundary, BPO can mean Business Process
Outsourcing.
BPO vs ITO vs KPO
Outsourcing or Offshoring can be categorised broadly into three
generic areas.
Business Process Outsourcing (BPO) and Information Technology
Outsourcing (ITO) are two distinctly different aspects of Outsourcing.
Whilst BPO is about outsourcing of Business related Processes, ITO is
about outsourcing technology related components.
The processes that fall into the categories of business related
processes could be many. For example, Finance and Accounting, Insurance
Processes, Human Resources, Legal Processes, Procurement and other
administrative functions could be categorised as part of BPO.
ITO however is related to Information Technology as a whole, for
example these could be development of software components, testing of
software components, maintenance of hardware services, providing IT
helpdesk facilities and they all fall under the umbrella of ITO
services.
Knowledge Process Outsourcing (KPO) adds the third dimension of
outsourcing, which is a more recent invention than the pervious two
terms. KPO is related to high-end knowledge process outsourcing. For
example, investment research, niche market skills such as medical
research activities, engineering design, science research activities
could fall under this category.
KPO often can be classified as a mixture of BPO combined with
Research and Analytical work.
Call Center vs Operational Center
BPO is often mistakenly referred to as a 'Call Center'. Whilst a
Business Process Outsourcing may involve some element of 'Call Center'
activity (depending on specific requirements), it is not essential for
BPO to contain elements of 'Call Center'.
A 'Call Center' is where, there are staff handling inbound or
outbound calls from end customers of a client who has sourced some
activity.
For example, A bank may outsource their customer service activities,
an insurance company may outsource their Insurance Sales and Service
Activities, a Company may use outsourced staff to do sales via outbound
calling.
All these activities will involve telephone communications either
inbound or outbound from external customers or to external customers.
This activity is termed 'Call Center'.
Organisations often (depending on their individual requirements) may
deploy 'Call Center' activity (also termed 'Front Office' Activity) as
well as 'Back Office' activity which is related to processing of the
work of the organisation that does not involve a call to the
end-customer.
For example, finance and accounting may have some accounts payment
processing, insurance company may have processing the paperwork related
to insurance sales or claims work etc which does not require talking to
an end-customer.
Whilst some BPO may utilise a hybrid of 'Front Office' and 'Back
Office', there are other BPO work that involves purely 'Back Office'
(termed 'Operational Center') or purely 'Front Office' (termed 'Call
Center').
Captive vs Non-Captive
When organisations 'Source' their work outside their organisation to
another location, the governance of this model could be run by the
organisation themselves or could be run by a third party supplier.
When the organisation itself governs this model, this is termed
'Captive'. And often could be classified as a Shared Service Center
(SSC). Whilst this Centralised activity can be termed 'Captive' or
'Shared Service Center', for this is to be truly 'Captive' or SSC just
centralisation does not suffice. It is also possible that the 'Captive'
or 'Shared Service Center' to be run by a third party supplier
exclusively for the client.
When the organisation hands over its governance to a third party
supplier and the supplier themselves looks after services of other
organisations in a similar manner, this is termed 'Non-Captive'.
In addition to the key differences described above, there are a
significant number of BPO related definitions and acronyms that one
would come across in the industry.
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