Phoenix Ogilvy wins at Goafest

Phoenix Ogilvy won two awards at the recently concluded Creative Abby Awards in Goa, the fifth edition of India's premier advertising festival, Goafest 2010.

The winning Ogilvy team

The 2010 edition of the premier advertising awards festival for South Asia, that centred around the theme 'Survival of the Freshest' was fiercely contested, with countries including India, Bangladesh, Pakistan, Nepal and Sri Lanka submitting a total of 4,200 entries.

While Phoenix Ogilvy's entry 'Goezy' won Silver in the Field Marketing category, its work with Iodex balm won a Bronze award in the Ambient Category.

Ogilvy India took home the maximum metals. The agency won a total of 43 awards, which included one Grand Prix, three gold, one silver and thirty bronze trophies. The agency picked up the Grand Prix in the Integrated category, which was one of only two, awarded.

Phoenix Ogilvy Managing Director and CEO Irvin Weerackody said "Our accomplishments at Goafest reflect this agency's concerted effort to create effective advertising and to think out of the box, which invariably results in a high level of creativity. Competing with the best in Asia is indeed inspiring. Winning silver and bronze in this highly competitive South-Asian award show is very significant to us."

This year's jury of eminent advertising and creative personnel comprised Bobby Pawar, Agnello Dias, Sumanto Chattopadhyay, Prakash Varma, and Ramesh Iyengar to name a few. Phoenix was also a finalist at Cannes and the 20th London International Awards. Previously, the agency won three gold awards at Abby's in Mumbai, 2005.

The Creative Abby Awards is the result of Abby's and Goafest, which ran advertising awards separately, coming together to create one award show and it is the equivalent of Cannes Lions in Asia.