New CEO at Total Media Direction

Shivanka De Zoysa is now the CEO at Total Media Direction (TMD), the Media outfit of the TAL Group. He has just returned to Sri Lanka after an eight year stint of working out of Fiji in the South Pacific.

"Using my knowledge and experience in marketing, finance and IT over many years, I plan to transform TMD to a new level of operations", he says.

A member of the Chartered Institute of Marketing (UK), he also has a MBA from the Post Graduate Institute of Management (PIM) in the University of Sri Jayawardhanapura. He had his grounding at Ceylon Tobacco Company and also held senior management positions at Shaw Wallace & Hedges, Aitken Spence Group and Richard Peiris & Company.

His experience transcends the FMCG, Consumer Durables and the Service industries both in Sri Lanka and overseas.

In addition to his experience in the South Pacific, he has also accumulated over five years experience in the airline industry through his employment at DNATA / Emirates Group in Dubai.

Looking at the Sri Lankan economy, he is confident that there will be significant growth during the next few years. "That is one of the reasons I decided to relocate myself in Sri Lanka", he said.

TMD operates in all media related activities including media planning, media buying, and PR activities connected with media. They maintain a close rapport with all media agencies in a bid to get the best deal for the client.