Hayleys companies chosen for case study
Sri Lanka's Hayleys Group has sought to align corporate
responsibility with sustainable business initiatives has been placed
before a wide international audience by INSEAD, one of the world's
leading graduate business schools.
The case study will be reading and discussion material for students
reading for Master's degrees in Business Administration (MBAs) from
INSEAD which has alumni in more than 160 countries.
Hayleys is only the second Sri Lankan business group to be chosen for
a case study by INSEAD, which was founded in 1957.
Hayleys Chairman Mohan Pandithage said, "An emphasis on
sustainability is not new to Hayleys, as many companies in the Group
have adopted sustainable and community-centric business initiatives well
before sustainability became a corporate buzzword. Nevertheless, it is
an honour to have these efforts being subjected to critical analysis by
an institution of the calibre of INSEAD."
The case study was written by Mark Lee Hunter, Adjunct Professor and
Luk Van Wassenhove, Professor of Operations Management, the Henry Ford
Chaired Professor of Manufacturing and Academic Director of the INSEAD
Social Innovation Centre, who spent time in Sri Lanka for their field
research and interviews.
Comprising five different cases, the study examines the business
values and organisational culture of Hayleys PLC, the holding company of
the diversified conglomerate; the social and environmental
accountability practices of Hayleys MGT Knitting Mills; the eco-tourism
strategy of Hayleys - Jetwing Hotels; the 'Firstlight' supply chain
initiative of Dipped Products PLC (DPL); and the Ethical Tea initiative
of Kelani Valley Plantations and its marketing associate Mabroc Teas.
|