Biztech

Using Twitter for marketing

Germaine Perera Marketing Manager at hSenid Mobile Solutions and Ashan Kumar PR 2.0 Champion

SMM (social media marketing) is the latest online marketing trend. SMM is about using Social media sites such as Facebook, Myspace, Flickr, Youtube, Digg, Stumbleupon and so on effectively in the case of web sites where news, photos, videos and pod casts are hosted through user submission. This is a great way to build and increase brand recognition for any business and get traffic to your website or blog.

What is Twitter?

Perhaps the question should really be - Do you Twitter? And if you don’t, You soon will be. Twitter is based around a very simple concept, and once you’ve grasped that concept you’ll be well away. Many people believe Twitter is too limited in its uses, but it is the very fact that you are limited in what you can do that makes it a very creative medium to work in.

Twitter is for people who want to be informed with the latest happenings around the world while also promoting their business or themselves. Twitter is a lot easier and simpler social networking and micro-blogging service. All you will need to do is add a certain message you want in less than 140 characters. These short messages are called tweets. Your tweets are immediately displayed on your profile page and instantly delivered to all your followers.

Growth?

Twitter is still a new concept for us Asians. We are still in the Hi5 and Facebook era. Gradually we see a change happening in organizations towards a more online marketing approach. Twitter should be everyone’s first tool to try out. It allows you to add links in your tweets which you could use to display your own information and promote your products and services. By tweeting frequently, following and being followed, you can grow a community of people with similar interests.

The concept is built around getting “quality” followers. We use the word quality here because it all depends on your target audience. If you are in the IT industry then your targeted followers will differ from other industries. The more followers you have the more the word spreads regarding your services.

Twitter allows you to add interesting Tweets where you could promote your newest website, product updates, blog posts and articles. These are initially targeted at your followers, resulting in greater site traffic. The more hits you receive, the more it helps search engines to recognize your website and give you a high ranking.

How to market yourself

The greatest benefit of Twitter, is that it attracts all kinds of people from all walks of life. Branding can be a subtle process that occurs over time. You need to understand the difference between posting and spamming. Nobody wants to see spam emails, the same applies to Twitter where the posts should be meaningful, relevant and readable content that would appeal to your audience immediately.

You need to first decide what you want to post. It is essential to learn how to participate in your community, and to get the best through marketing on twitter.

Get yourself involved with other communities, share ideas and participate in the dialogues. You can also facilitate discussions by asking questions.

Asking the right questions and taking polls will play a significant role in marketing a company and the individual through Twitter.

Mention the website address of the site you want to generate traffic into, in the right column of your profile page. Your goals can vary overall but your business should always remain at the root of what you are doing.

Sala introduces E-MARC LCD TV box

E-MARC state-of-the-art TV BOX is the smartest and most effective way of turning your PC or PC Monitor into a high definition TV set. With this LCD TV box, you can fully indulge in the luxuries of a PCTV system without the hassles of installation and compatibility.

Another key feature is that you do not need a complete PC to watch TV, only a PC Monitor attached to the TV box (Adapter) will turn the monitor to a TV. The E-MARC TV box works on both LCD and CRT monitors.

This LCD TV box has a convenient AV outlet and it’s easy to connect to your VCR, game console and other entertainment devices. LCD TV box’s exterior design, plus innovative features make the enjoyment of your favourite TV programs easy. You can set up preferred TV channels and program the time you would want to view them. It also provides a quick button to change colour characteristics to fit the viewing environment.

All these defined functions give the viewer an optimal TV viewing experience.

This LCD TV box adopts progressive scanning TV technology. Its refresh rate increases from 50Hz to 60Hz/75Hz and resolution rate reaches 1680 X 1050 and 1024 X 768. So it can be compatible with both TFT Monitor and CRT Monitor. The picture is very clear and steady.

With matching TFT Monitor, it will become a fashionable and healthy LCD TV.