Backstage outlet in Malé
Backstage, Sri Lanka's unique home grown women's fashion accessory
brand which broke into the international arena with a sophisticated
outlet in Singapore, has now opened in Malé the capital of the Maldives
Islands.
An in-store concession opened at 'Evince' on Chandhanee Magu, one of
the premier shopping streets in Malé will operate as a franchise for the
brand, offering a wide selection of fashion accessories, made famous in
Sri Lanka by Odel.
"Although the Maldives has a relatively small population, it has a
strong shopping culture and the people are brand and style conscious,"
said, founder and CEO of ODEL Otara Gunewardene who conceptualized and
owns the brand. "The Maldivian currency is one of the strongest in the
region and the people are affluent, making Malé a market of strong
potential."
"Backstage will be an instant hit in the Maldives since most of the
accessories currently available in that market are unbranded and offer
limited choice," she said.
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