Axiata Group Berhad unveils new brand identity

Axiata Group Berhad, formerly TM International Berhad (TMI), unveiled its new company name and logo.

The new name and logo marks a major milestone in the company’s history and signifies its presence as a key regional player in the mobile telecommunications market, a media release from the company said.

The rebranding exercise, which has been planned since its demerger from Telekom Malaysia Berhad in April 2008, will further establish Axiata as an independent regional identity with its own distinct aspirations and strategies.

Following the demerger, Axiata has developed into one of the largest mobile players in South East Asia with nearly 90 million customers across 10 countries. Axiata has a controlling interest in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia with significant strategic stakes in India and Singapore, the release said.