Dilshan brand ambassador for ABC Credit Card

ABC Credit Card Company, a member of ABC Group of companies (established for over 25 years as a leading business entity) appointed T.M. Dilshan, the ever popular young Sri Lankan cricketer as their brand ambassador at a ceremony held on the 20th of June 2008 at the ABC Credit Card head office.

Addressing the gathering at the press conference, Dilshan said that every citizen could win for our country the way he does by being a holder of an ABC credit card.

He further said that the concept of this truly Sri Lankan card is that much needed foreign currency is saved on all transactions carried out due to the fact that the currency circulates only within the country.

Speaking to the media at this ceremony the Managing Director of ABC Credit card Company Orville Pereira said that he was extremely happy at the appointment of Dilshan as brand ambassador and that he was keen in introducing many new programs and benefits in the near future.

ABC credit card was introduced on 17th November 2006 for the first time in Sri Lanka in all three languages fulfilling a need that prevailed for many years by a unique concept of John Shiran Dissanayake the Chairman of ABC group of companies.

Having progressed rapidly in a short period of one & half years, ABC credit cards are now used by many which is available in Silver, Gold and Platinum in all three languages which alone is a testimony of being a truly Sri Lankan card.

The 24/7 online service and the SMS alerts were some of the super services that have already been introduced by ABC credit cards.

In addition ABC credit cards had also introduced a new concept in gifting making it very convenient for all who gift.

These cards are available in three categories, for Children, teenagers and for the corporate sector. Having many years of experience in the credit card business Orville Pereira also heads the ABC Travels, ABC advertising and ABC films company as Managing Director, ABC Credit Card company and ABC travels have opened out branches in Kandy, Ratnapura, Kurunegala, Negombo, Matara and Wennappuwa within the first year of its existence. ABC has issued over 10,000 credit cards and posses a merchant network of over 2500.