ANCL-Max TV tie up

Dharma Sri Abeyratne

A reciprocal agreement was signed between the Associated Newspapers of Ceylon Limited (ANCL) and Max TV on Wednesday at the ANCL Board Room with the participation of the heads of both institutions.

Accordingly, advertisements on ANCL publications will be telecast on Max TV while the advertisements on Max are scheduled to be published in ANCL Publications. The Agreement was signed by the Director Editorial of ANCL Nihal Ratnaike and Managing Director of Max TV Janaka Ramanayake.

"We as the Paththara Maha Gedara have a close relationship with all electronic and print media in the country. As a result of the close a relationship ANCL took steps to come to this agreement" ANCL Chairman Bandula Pathmakumara said.

ANCL General Manager Abaya Amaradasa, Secretary, ANCL Kumudu Gunawardena, Chairman of Max TV Mahinda Ramanayake, CEO of Max TV, Prasanna Kulathunga and General Manager of Max TV, Chamudhitha Samarawickrama were present.