Bosch unveils ‘Advantage Line’ in Sri Lanka

Sara Pathirana

Bosch Security Systems held a product launch of its ‘Advantage Line’ in Colombo on Thursday in partnership with Hayleys Industrial Solutions (Pvt) Ltd., Kay Jay Electronics (Pvt) Ltd. and M3 Force (Pvt) Ltd. Guests at the event comprised of system integrators, installers and sub-dealers from reputed companies.

Bosch’s Advantage Line offers customers the ideal cost-performance choice for small and medium installations of video surveillance, public address and fire alarms, designed to meet a limited budget. Bosch offers an array of high quality products and solutions that are sensibly priced, easy to set up and easy to operate.

The line was launched globally two years ago and the company had embarked on promoting the products into the Srilankan market. Retail shops, high end shops such as jewellery stores, schools, small and medium businesses and public areas can benefit from the wide range of Advantage Line from Bosch.

All the products supplied by Bosch carries a three year warranty. The lines collection of standard box, bullet and dome cameras which comes with free software up to 16 channels, were showcased. “We also specialize in HD Dome Cameras, which offers sharpness and clarity. Some HD units capture more detail and acquire a wider range of viewing when compared to SD cameras. Bullet cameras also can accommodate removable SD cards with storage from 4GB to 32GB,” David Chu, Sales Manager, Security Systems and Export Markets, Bosch explained.

Bosch Security Systems had experienced phenomenal success from the past year with the launch of its Advantage Line through out the Asian Pacific region. With a global turnover of 52 billion Euros, Bosch invests 10 percent of its product sales volume on research and development. Bosch witnessed a six percent rise in revenue from 2008 to 2012. The market share for CCTV products in Asia Pacific alone had been reported at 502 million Euros in 2011.

Since the company’s inception 126 years ago, innovation and robustness has helped Bosch stand differently from the competitors and it also endeavours by conducting training and support for both, installers and end-users alike. With continuous attention and research on market trends, CCTV and fire alarms remain a bigger category which will continue to grow.

“Bosch focuses on the way its products are positioned in the market against its competitors, together with competitive pricing, producing more marketing tools and sales enablers, innovation on consumer oriented and attractive packaging, teamed with cooperative distribution partners and accuracy of branding tools that help in assisting with marketing and distribution, Director, Business Development Channels, Bosch Security Asia Pacific, Surajit Biswas said.

So far, Bosch has catered to a number of projects in Sri Lanka, among them being the installation of CCTV surveillance along the Southern Expressway from Colombo to Galle and extending to Hambantota.