AIA changes Lanka’s insurance skyline!
In a dramatic revelation of its new brand name, the Company earlier
known as AVIVA NDB Insurance became AIA Insurance Lanka PLC overnight
last week. AIA is Asia's leading insurer and the world's fifth largest
by market capitalization. Introduction of the new name in Sri Lanka
meant an unmistakable change at the Company?s head office and at all the
branch offices spread out across the country.
The change of corporate brand from AVIVA NDB to AIA was a major
milestone in the Company's history spanning 25 years.
The transformation was evident at the head office in Colombo at
Kumaran Ratnam Road, Colombo 2 and at the 57 Branch Offices and 15 Area
Development Offices dotting the country. The distinctive AIA signature
has become a familiar sight and the Company is now poised to introduce
the Asian insurance giant to the people of Sri Lanka.
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Inside the newly refurbished lobby |
AIA across Asia displays a skyline silhouette of a major landmark
from each of its markets in the Group?s internal communication material
and now the familiar octagonal image of 'Dalada Maligawa' has been
included in the panel of Asia?s famous icons.
Shah Rouf, Managing Director said, “This is a proud and obvious
conclusion to our becoming a part of the AIA Group and the financial and
corporate strength that it brings for our customers.”
Amal Perera, General Manager , Marketing and Bancaurance added. “Our
transformation into AIA is an important milestone in our brand journey
injecting the business with the strength that comes with AIA's long and
extensive experience in the Asian region. The Group's ample knowledge of
the Asian market will be invaluable in taking our business forward.”
The brand change had been anticipated since the acquisition of AVIVA
NDB Insurance by the Asian insurance giant, AIA, was first announced in
September last year. AIA's Group Chief Executive and President, Mark
Tucker visited Sri Lanka and held a media conference to affirm AIA's
commitment to make the country its 16th market. In December AIA
completed the US $ 109 million acquisition of a 92.3 per cent stake in
the Company.
AIA Group is the largest independent publicly listed pan-Asian life
insurer operating in Hong Kong, Thailand, Singapore, Malaysia, China,
Korea, the Philippines, Australia, Indonesia, Taiwan, Vietnam, New
Zealand, Macau, Brunei, India in addition to its newest shareholding in
Sri Lanka. AIA holds market leading position in 13 out of its 16
markets.
AIA has strong historic roots in Asia and was first established in
Shanghai over 90 years ago. The Group's total assets as at 31st May 2012
were US$ 119 billion.
AIA meets the savings and protection needs of individuals by offering
a range of products and services through an extensive network of agents
and employees across Asia Pacific, AIA serves the holders of more than
24 million individual policies and over 10 million participating members
of group insurance schemes. |