Samaposha Vasantha Udanaya concludes

The fore-frontier of ensuring farmer welfare within its business model, Plenty Foods (pvt) Ltd., a subsidiary of Ceylon Biscuits Limited organized its 06th consecutive ‘Samaposha Vasantha Udanaya’ which was held in Bulnewa, Thoranegama Viharamahadevi Grounds recently. This traditional Avurudu Festival was organized under the concept ‘Govi Sathuta’ a community engagement initiative for their agri-business partners.

This year’s Vasantha Udanaya Avurudu Festival had around 42 games inclusive of all traditional avurudu games. The substantial sponsorship extended by Plenty Foods through its flagship brand Samaposha covered all event elements and requirements that included hospitality, gifts, entertainment, etc and was a testimonial for the Company’s commitment to give back to its partners in a generous manner. Event was jointly organized with the Thoranegama Young Stars Sports Club, Galnewa Divisional Secretariat, Galneva Police and Galneva Pradeshiya Sabha.

The most eagerly contested events at this festival were bicycle race, volleyball and raban competition, whilst the most colourful events were the crowning of ‘Avurudu Kumari’ and selecting the most handsome boy as ‘Govi Kumara’. In addition, the most attractive little girl and the boy were crowed as ‘Sigithi Avurudu Kumariya’ and ‘Singithi Avurudu Kumaraya.’

In previous years this event was held in locations such as Kiriibbanwewa, Eppawela, Mahiyanganaya, Galenbindunuwewa and Tissamaharamaya.

Commenting about this annual event, organized with the sole purpose of engaging and entertaining the farmers, Director/Chief Executive Officer of Plenty Foods Shammi Karunaratne said, “it was our pleasure to witness the farmers, whom we consider as our business partners, enjoying this event together with their families. All our raw material are sourced from the local farmer community and we consider it our responsibility to organize such events for them”. The Company’s CSR initiative under the theme ‘Govi Pawula’ has four projects in order to uplift the social-economical conditions by educating farmers and providing assistance to them in moments of difficulties.

With the above purposes in mind, ‘Vasantha Udanaya’ is annually organized under the Govi Sathuta initiative by Plenty Foods (Pvt) Ltd., through its flagship brand Samposha to bring joy to the farming community in the country during Avurudu festival.