HI FI Centre & DENON DJ appoints IRAJ, Brand Ambassador

Established in 1910 as part of Japan Recorders Corporation, the company originally called ‘DENki ONkyo Kabushikigaisha,’ was shortened to create the brand DENON in 1939. DENON is a pioneer involved in early stages of development of digital audio technology, while specializing in the manufacture of high-fidelity professional and consumer audio equipment.

‘Denon DJ’ being DENON's line of DJ equipment, now adds a new dimension to The HIFI Centre's portfolio of high-end brands after a tie-up between D&M Pro which also includes Denon Professional and Marantz Professional.

The HiFi Centre, pioneers in Sri Lankan audio visual since 1968, provides professional audio, broadcast & cinema solutions and is a subsidiary of Debug Group of companies. Currently The HiFi Centre are the agent for World famous Harman Professional range of products, which include JBL Speakers, AKG Microphones, Sound-craft Mixers, Crown Amplifiers, dbx and BSS Processors, Lexicon sound-cards & effect processors. DENON DJ was officially launched recently, by Hasanjith Kuruppuarachchi, Head of Enterprise for HiFi Centre. He said “The company is fully focused towards positioning the brand and providing high levels of service to Sri Lanka's DJs. We believe in offering a superior after sales service and thereby be a part of building up the industry.”

Also present at the occasion was Abbas Kamrudeen, Director HiFi Centre and Debug Group “As pioneers in the AV industry we have reached yet another milestone by adding another legendary brand to our portfolio” he commented. The Debug group's Senior General Manager, Prabath Niroshan, who overlooks all regional business also mentioned plans of promoting the brand island-wide through its 14 regional business units.

A highlight of this partnership has been the appointment of Sri Lanka's maestro of hip-hop and new generation star Iraj Weeraratne as Denon DJ Brand Ambassador at which time he was also equipped with the complete range of DENON DJ equipment.