‘SINGHA Cement’ now in new packaging

“Singha Cement, one of the most popular brands of cement in the country, is now available in new packaging designed according to the global standards of our parent company, Italcementi Group”, said Managing Director Singha Cement, Colin Nelson.

Nelson stressed the fact that it was a complete change of design which was in line with the corporate branding of Italcementi Group.

Explaining the new corporate identity, Nelson said that the spiral symbolized the idea of movement, acceptance of change, and commitment to growth.

“The spiral is the common bond in the logo used throughout the Group and its component entities and represents the dynamic strength of the Group’s growth.

The centre of the spiral symbolizes the roots of our business, its growth and the vigor of the Group as whole. It’s geometric form respects mathematical laws, thus evoking the close link between our business and its technological aspect. It is also a form that is found in fossilized limestone, the raw material used in the production of cement, which also evokes the movement of our main tools: kilns, crushers, cement mixers etc”.

Another new development for the company is that they will start construction of a multimillion Dollar new state of the art cement terminal which should be completed by next year. “We will start construction in June of this year and hope to complete construction by early next year.

As a result of this expansion we will more than double our existing capacity”, said Nelson. “The reason for this investment is that demand for Singha has increased and to meet that demand we need to invest in a new terminal”.

Italcementi Group first commenced operations in Sri Lanka in 1998 and currently markets its own brands of cement, available both in bulk as well as in 50 kilo bags which conform to international and national standards.

“We have been steadily gaining ground over the last few years and our market share has consistently improved”, said Nelson.

In the recent past, Rs 60 million was invested in a new packing plant with an automatic bag applicator, as well as a weighbridge, while over Rs 40 million has been invested in an improved loading system.

The company is ISO 9001 certified and its cement is in compliance with SLS 107, meeting all required regulatory standards of Sri Lanka, while Italcementi Group is a member of the World Business Council for Sustainable Development [WBCSD] and has signed the Cement Sustainability Initiative’s Agenda for Action. “We are the world’s 5th largest producer of cement [in addition to being one of Italy’s ten largest industries] with operations in 22 countries and 53 cement plants worldwide” said Nelson, who added that the Group has 10 grinding centres, 449 concrete units, 115 raw material quarries and an annual production capacity of 68 million metric tons.

Italcementi Group, which is a family owned company based in Bergamo, Italy, has operations in Bulgaria, Kazakhstan, Thailand, India and North America. Being a family owned company many of the family values are passed down and are part of the Company’s ethos.

“The company’s main focus is to bind the cement industry leaders to an action plan aiming to satisfy present day to day needs, whilst safeguarding the requirements of future generations”.

Singha Cement currently operates and maintains a land based terminal at Peliyagoda equipped with the necessary technology to receive and handle both bulk as well as bagged cement in the most efficient manner.

A total of 109 employees and a strong dealer network complement the company’s local operations.

“At Singha Cement we aim to maximize customer satisfaction, with continuous improvement in all spheres of activity” said Nelson, who adopts a ‘hands on’ approach.

Singha Cement imports its cement from ISO 9001 certified, SLSI registered international cement manufacturers.

“We are here to stay, hence our investment in a new terminal and we are pleased to say that Singha Cement is now a household brand” said Nelson.