BBDO Proximity Shop in Sri Lanka

Jane Perry, General Manager of BBDO Proximity Shop - BBDO’s regional hub for Retail and Shopper Marketing specialist projects - launched Proximity Shop in Sri Lanka as an arm of BBDO Lanka at the Colombo Swimming Club on Wednesday April 3, 2013.

“I am happy to announce the launch of Proximity Shop in Sri Lanka. It’s exciting to be in a growing economy like Sri Lanka and support the BBDO team that is creating a big impact here,” Perry said on the occasion.

She also made a presentation on the specialist subject of Retail and Shopper Marketing – the art and science of influencing people to purchase a specific brand from a specific place – to a select group of invitees.

Retail has been radically transformed by a perfect storm of the economy, convergence, price empowerment, innovation attitude, smart shoppers and stockholder pressure, and Shopper Marketing, as opposed to Consumer Marketing - which is the interaction of brands with consumers as they go about their lives - is the interaction of brands with consumers as they go about the business of shopping.

Proximity Shop works with clients to understand how people buy their brands, helping to define the journey a shopper takes to the point of handing over their cash across markets, sales channels and retail categories and formats, learning to accommodate the shopper’s fluid cross channel behaviours to trigger the right responses, ensuring shoppers’ needs are met at every engagement point, regardless of location - home, life or store.

Proximity Shop brands - globally - include KFC, P&G, Visa, HP, Mars, Blackberry, Slazenger, Watsons, Diageo, Maxis, Dr.Oetker, TomTom, Bausch+Lomb, Hard Yakka, SingTel and Mercedes Benz. It has operations in London, Toronto, Atlanta, Singapore, Shanghai, Manila, Sydney and now Sri Lanka.