Singer Sri Lanka PLC partners with ZEUS
Singer Sri Lanka PLC, a member of the worldwide franchise Singer has
entered into a strategic partnership with ‘ZEUS’, the social media
marketing service of zMessenger.
Chathuranga Wickremarachchi, Senior Executive, Sales &
Marketing, Wasula Ratnayake - Head of Mobile Marketing and
Business Development, Jayomi Lokuliyana - CEO zMessenger (Pvt)
Ltd. exchanging the MoU with Mr. Nasser Majeed - Marketing
Director Singer (Sri Lanka) Plc and Mr. Vajira Tennakoon -
Marketing Manager – Digital Media Singer (Sri Lanka) PLC. |
‘ZEUS’ will be responsible for managing online presence of Singer Sri
Lanka PLC, strategically executing social media campaigns across
multiple channels.
“Social media has changed the marketing landscape tremendously. Gone
are the times that businesses had absolute control over the message and
the medium.
Now individuals are creating independent platforms to create
conversation, conversations that are important for any business. And
having a partner who specializes in creating and managing these
dialogues are a critical element of the business,” said Mr. Nasser
Majeed - Marketing Director Singer (Sri Lanka) PLC.
Ms. Jayomi Lokuliyana, CEO, zMessenger (Pvt) Ltd said, “We created
ZEUS to help business grow through social media marketing by providing
complete online marketing solutions. Our expertise will assist in
bridging the gap in social media marketing by nurturing the relationship
between the consumer and brand in real time”.
‘ZEUS’, is a dedicated division that specializes in the promotion of
brands in the various social media venues.
‘ZEUS’ primarily aims at not only providing the technical expertise
in creating a platform for social media but creating relevant
content, distributing it through appropriate social media channels
and engaging with your digital community to increase its online consumer
base.
zMessenger is one of the first companies to be granted direct gateway
relationships with the country’s mobile carriers.
zMessenger, the first to introduce SMS to media stations in Sri
Lanka, has expanded the business rapidly by working closely with clients
who wanted to learn about mobile and understand how to effectively reach
and influence their consumers via the evolving, dynamic and
ultra-personal mobile channel. |