Mobitel launches Region-Specific News Alerts

The National Mobile Service Provider, Sri Lanka Telecom Mobitel together with Media Vision (Pvt) Ltd. has launched a unique News Alert system to Mobitel's customers in the Kandy district. Living up to its credo of 'We Care. Always.', Mobitel continues to function as a customer-centric mobile service provider, taking heed of its customers most innate needs. Region-specific news alerts has been a long-felt need in the country, and launching this service first in Kandy seemed most appropriate considering its large and diverse population and wide variety of interests ranging from tourism to sporting events.

Shirley Jayawardane, Managing Director/Managing Editor, Media Vision is pictured here with Isuru Dissanayake, General Manager, Product Marketing, Mobitel at the launch of the Kandy News Alert service. Picture by Shirajiv Sirimane

Mobitel launches this news alert service in partnership with Media Vision which pioneered a bilingual (English and Sinhala) monthly journal newspaper titled 'The Kandy News', eighteen years ago. The Kandy News carries region-specific news and news analysis which is of interest to local residents, but does not get adequate coverage by the national media.

This collaboration now enables Mobitel customers to subscribe and receive this information in the form of an SMS news alert in either English or in Sinhala.

Pubudu Indatissa, General Manager, Sales and Distribution, Mobitel stated, "Specialised region-specific news alerts are a brand new concept. This kind of service addresses the need of customers to be better informed in a timely manner about local events that are of considerable importance to improve the quality of life of the people living in that area.

The new Mobitel service will also ensure that this news will reach our subscribers faster and more conveniently than other traditional news media is able to do.

We are proud to have pioneered this service, and look forward to expanding this to other key regions in Sri Lanka."Speaking at the launch event, Shirley Jayawardane, Managing Director/Managing Editor, Media Vision said, "Mobitel's association with us, the tools they have provided us with, have helped us to increase the efficiency and quality of our work.

We hope that with the help of Mobitel, we can continue to grow and in time deliver news for different regions in the country."