NBC introduces new range of 'S Cologne'

by Vishmi Wijeratne

Nature's Beauty Creations Ltd (NBC) introduced yet another range of local products to the Sri Lankan and global market. With the launch of their new product 'S Cologne' NBC hopes to approach the modern woman who are busy throughout the day. Head of Creative, Anuthara Hapuarachchi said the theme behind the range of cologne is the different times of the day, morning, evening, and night. The Colognes are perfumed so as to meet the requirements to match the feelings created throughout the day.

Chairman, NBC, Samantha Kumarasinghe

Brand Executive ‘S Cologne’ , Laura Nicli with the perfumes. Pic by Saliya Rupasinghe

"The first cologne 'Morning Glory' is for the morning woman who begins the day fresh, while 'Day Delight' is for the evening woman who are energetic and successful, while 'Night Fever' brings out the passion of the night," Hapuarachchi said.

The ingredients used for the manufacturing of the perfumes are imported from Europe and is developed locally to match the environmental conditions in Sri Lanka. The logo for the perfume was selected at a competition held among students of Graphic and Communications Designing Unit of the University of Moratuwa.

Meanwhile, Brand Executive of 'S Cologne' , Laura Nicli a citizen of France hopes to introduce this range of colognes to the European market, thus attempting to create a mark internationally. Nicli said that she can guarantee the quality of the product and is aware that her judgment is valued in the field, because of her nationality and the knowledge about the industry. Chairman, NBC, Samantha Kumarasinghe also said that the reason behind the Logo being in English, because if the brand is to gain recognition internationally and needs to move globally, although the cologne is not branded as 'Nature's Secrets' he is confident that it will be a success.

"NBC is exported to over 50 countries including European countries and China, we hope to add America to our chain as well. We will also be launching a perfume for men in the near future," Kumarasinghe said.