Dell, Sri Lanka to increase coverage model

Indunil Hewage

Dell, Sri Lanka unit is planning to increase its coverage model while recruiting more people on the ground in the coming quarter to serve a large number of Sri Lankan customers, Harjeeth Singh Rekhi , General Manager , Developing Markets', Dell Asia Pacific and Japan Region said.

Dell is a global information technology company, which designs, develops, manufactures and distributes computer systems and since the inception of Dell business in Sri Lanka in 2010, the brand has been widely accepted by the Sri Lankan customers. Rekhi made these sentiments addressing a press conference held in Colombo to mark the second year anniversary of Dell and Intel businesses in Sri Lanka.

According to Rekhi, Dell has significantly invested in Sri Lanka in terms of brand equity and franchises during the last two years; however, Rekhi believes that there is a lot more needed to be done by Dell Sri Lankan unit to achieve its future growth aspirations.

"We have seen a tremendous growth in our sales in Sri Lanka during the last two years and Sri Lanka is an evolving market in terms of retail and buying behavior patterns.

"Sri Lanka will be a fundamentally important market in the next decade as far as Dell business is concerned and our future focus is to offer more Dell products through more retail counters thereby building more multiple partnerships with local distributors. With these initiatives, we hope to increase our customer base in Sri Lanka to 5,000 in three years time.

In line with the second year anniversary celebration of Dell and Intel businesses in Sri Lanka, Dell unveiled a comprehensive, stylish Dell's new 10 inch Latitude 10 tablet and Dell's first business ultrabook 'Latitude 6430u', in Sri Lanka and the new offerings free customers from carrying multiple devices, helping them save time and be more productive.