‘Global Village in Dubai, ideal launching ground for SL products’

H.D.H Senewiratne

Products of local medium, small and micro entrepreneurs, samurdhi/divinaguma products of communities resettled in North and East after three decades, could be promoted internationally to attract foreign currency into the country.

Assisting entrepreneurs to market their products directly in the global market and to provide necessary training and instructions to improve their production process will bring immense benefit to the country, said Dr Jagath Chandrawansa. “Sri Lanka pavilion at Global Village in Dubai which will be held form October 21, 2012 to March 30, 2013 is an excellent opportunity to promote our products internationally,” its main promoter Dr Chandrawansa said at a media conference.

He said that we could promote our SME and micro sector to international level would help our local entrepreneurs. Therefore, Global Village in Dubai is claimed to be the world’s largest tourism, leisure and entertainment exhibition, which was the first cultural, entertainment, family and shopping destination which attracts more than six million visitors annually, he said. Dr Chandrawansa said that this exhibition covers more than 17.2 million sq ft and visitors from all over the world participate in it.

This would be an ideal ground for Sri Lanka to position itself as a leading exhibitor at the event and promote its goods globally. “The many visitors from all over the world including visitors from the Gulf Corporation countries will pave the way for local entrepreneurs to promote their products and enter into new business deals with them at the exhibition centre,” he said.

Dr Chandrawansa said that new areas of the entertainment complex of the Global Village are located on the Emirates Road. It is a ideal opportunity to promote our SME and Micro sector products in this exhibition, he said.