Stars rock New York to fight poverty

US: The Black Keys, Foo Fighters and Neil Young rocked New York's Central Park on Saturday with a free concert highlighting efforts to combat extreme poverty around the world.

An estimated 60,000 people flocked to the Manhattan park's Great Lawn for the event organized by the Global Poverty Project. Unlike past benefit concerts, the main aim was to raise attention, not money.

Tickets were free, but to qualify, online concertgoers had to accumulate points by watching videos on globalcitizen.org about various elements of extreme poverty, ranging from malaria to mothers dying in childbirth.

Points also added up when those applying passed on information via social networks like Twitter.

The Global Poverty Project says it has more than met its goal of securing pledges worth more than $500 million this year from aid agencies and other donors, some of which were announced between sets at the concert.

But the concert itself was about bringing the anti-poverty message to ordinary people.

With the United Nations wrapping up its annual General Assembly, this was the perfect moment to push for mass participation in the cause, Global Poverty Project CEO Hugh Evans said.

“Politicians, you know what they do?” Evans licked his finger and stuck it in the air. “They look to see where the wind is blowing. Civil society decides where that wind is blowing,” he told journalists near the stage, with the Manhattan skyline in the background.

“We want to build a movement. It can't be just one concert.” In addition to the concert headliners, there was a rendition of John Lennon's “Imagine” by John Legend and performances from K'naan and Band of Horses.

AFP