US takes to TV, You Tube to quell Muslim anger
US: Frustrated the US government’s message denouncing an anti-Islam
film is failing to be heard, the State Department is turning to social
media and television ads to try to stem global protests.
Leading the way, the US embassy in Islamabad has edited and produced
a 30-second TV advertisement broadcast across seven networks in Pakistan
in a bid to dissociate the US government from the inflammatory movie. It
has also compiled a separate YouTube film of ordinary Americans
condemning “Innocence of Muslims,” an amateur film believed to have been
produced by US-based extremist Christians which mocks the Prophet
Mohammed.
Some $70,000 was spent to air the ad, which features President Barack
Obama and Secretary of State Hillary Clinton, State Department
spokeswoman Victoria Nuland said. “After the (anti-Islam) video came out
there was concern in lots of bodies politic, including in Pakistan,
whether this represented the views of the US government,” Nuland told
journalists.
“So in order to ensure we reached the largest number of Pakistanis,
some 90 million as I understand in this case with these spots, it was
the judgment that this was the best way to do it.” Nuland said such TV
ads have been used in other countries in the past and were also adopted
in 2005 in Pakistan in the wake of a huge earthquake.
Even before the latest convulsion of anti-US rage, Obama had sought
to restore relations with the Muslim world shattered by the previous
administration’s 2003 invasion of Iraq.
In a landmark speech in Cairo just after he took office in 2009,
Obama said he would seek a “new beginning,” and purge years of
“suspicion and discord.” But three years on and despite a huge US
administration outreach to Muslims, it seems the message is failing to
get across, and polls show confidence in Obama and overall favorable
attitudes in the Muslim world towards the US sliding. “I think what we
need is more tolerance for each other’s views,” Pakistani Foreign
Minister Hina Rabbani Khar told CNN on Thursday.
“We need to be able to give mutual space for us to be able to
demonstrate what is culturally, religiously important to us and... not
to judge each other for that.” But she took issue with the guarantees
enshrined in the US constitution.
“I think it’s not good enough to say it’s free speech, it should be
allowed. I think if this does provoke action against American citizens
or Americans anywhere else in the world then maybe we do need to think
how much freedom is OK.”
AFP |