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Thursday, 13 September 2012

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MAS clothing partner of SLC:

Sri Lanka cricket team’s new attire launch


MAS Holdings chairman Mahesh Amalean and SLC chairman Upali Dharmadasa exchanging the partnership agreement.

Sri Lanka Cricket, together with MAS Holdings launched the new attire for team Sri Lanka at a grand ceremony held earlier this week. MAS Holdings will be the official clothing partner for the mens and womens national cricket teams for the next three years.


Sri Lanka cricketer Jeevan Mendis.
Pictures by Saman Sri Wedage

Sri Lanka women's team captain Shashikala Siriwardena dressed in new attire.

MAS, who already shelter hundreds of national sporting greats who have represented Sri Lanka in over 20 different sporting disciplines, is proud for being a valuable partner of Sri Lanka Cricket.

Commencing with the attire for the ICC World Cup T20 kicking off next week, MAS Holdings will gear the national men’s team, women’s team and A team, U-19 team and junior national teams. The total outfitting solution will consist of all game day clothing for Test, ODI and T20 matches including performance base layer innerwear, sweaters, head wear as well as practice kits and track suits.

The new uniforms of the cricket team were created to enhance performance whilst providing the players with the most comfortable garments, incorporating futuristic design elements and modern technological advancements. The sublimated yellow print on the front of the garment not only celebrates national pride, but also portrays the energy and confidence of the team with futuristic appeal. Thus, symbolizing the complete image that Sri Lanka cricket desires to represent at the T20 World Cup and beyond.

The performance enhancing fabric, chosen for these garments with its close knit mesh structure, provides comfort and ventilation for the players, and is inherent with moisture management and anti-bacterial properties to channel the perspiration out and keep the body dry.

Speaking at the event MAS Holdings Chairman Mahesh Amalean stated “MAS has a proud heritage of creating innovative products for world class athletes, who compete at the highest level. This renewed engagement with Sri Lanka Cricket, allows us to bring our knowledge in new materials and technology, into creating clothing that enhances the comfort and performance of our team. MAS and its team members take great pride in having the opportunity to once again clothe our national teams.”

SLC Chairman Upali Dharmadasa said, “World renowned Brands carefully pick their Branding Ambassadors, and it is not surprising that MAS Active have placed their faith in Sri Lanka Cricket. We will not fail by them.”

CW

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