Anarkali to be Brand Ambassador:
Quantum launches Nordic Track
Quantum, a well-known name for fitness products has been dominating
the market in Sri Lanka for more than a decade, winning the trust and
confidence of customers with a range of innovative and state-of-the-art
fitness related equipment.
Having begun in 1998 as ‘Quantum Tele-Shopping’ running half hour
television infomercials on fitness equipment, Quantum has since
introduced to Sri Lanka a range of popular equipment such as the Ab
Glider, the Belly Burner, Body Trainer and a series of unbeatable modern
treadmills. Quantum Fitness to date stands as the only Company to offer
its customers a 30-day money back guarantee giving them the unique
opportunity to try out products and return them during this allotted
time period irrespective of the reason.
Anarkali Akarsha with Nomal Wijeyaratne |
As a part of their agenda in bringing quality and novelty to their
customers, Quantum has initiated their latest venture in signing up with
ICON Health & Fitness, a giant name in the United States to introduce
‘NordicTrack’, one of the most prestigious brands in the world to Sri
Lanka.
With nearly 2,000 employees and multiple locations around the world,
ICON Health & Fitness, Inc. a leader of innovation in the fitness
industry since 1977, is the largest developer, manufacturer, and
marketer of fitness equipment in the world. ICON brands have grown
around the world to become immediately recognizable to consumers with a
reputation for quality and performance.
The NordicTack, a high-end brand launched by Quantum is known for its
multi-functionality and perfect mix of innovation and technology. The
brand’s simplicity of use and innovative design makes NordicTrack the
ideal choice for home fitness equipment. The NordicTrack range includes
treadmills, ellipticals, bikes, iFit Live technology and fitness
accessories that allow all muscle groups to be worked. Apart from
NordicTrack, brands such as Pro-form and Freemotion Fitness by ICON are
also offered at Quantum Fitness.
At a special event held on the 28th of August at the Cinnamon Grand,
NordicTrack will be introduced to Sri Lanka. Also at the occasion,
Anarkali Akarsha, the renowned Sri Lankan film and tele drama actress,
model cum TV presenter will be joining the Company as the brand
ambassador for the Quantum Fitness range to give the name a further
boost around the country.
“For the past 14 years we have engaged in offering fitness products
of high standards in terms of look, feel strength and stability. With
the launch of NordicTrack, signing Anarkali on as our brand ambassador,
is yet another step in taking our name to greater heights,” concluded
Nomal Wijeyaratne.
Quantum Fitness has three outlets in Colombo, Kohuwala and Galle and
its products are distributed island-wide through Singer Sri Lanka and
the Dinapala Group. |