Brandix crowned Asia’s ‘Best Brand’ for second year in running
Brandix, Sri Lanka’s top apparel exporter, has been adjudged Asia’s
‘Best Brand’ for the second consecutive year by Chief Marketing Officer
Council and also winning three more awards at the 2012 CMO Asia Awards
for Excellence in Branding and Marketing, which was held at Park Royal
in Singapore. The Best Brand award is based on an independent evaluation
by the CMO Council, which considers ‘Mind Share,’ ‘Market Share’ and
‘Commitment Share’ as the principal criteria for the accolade.
|
Brandix Head of Group HR Operations,
Ashanthi Fernando (centre) with Dr. Adil Malia, Group
President HR, Essar Group and Dr. Sanjay Muthal, Managing
Director, Nugrid Consulting. |
According to the CMO Council, the principal criteria used in
selecting the winner of the best brand award, encompasses a brand’s
strength in the minds of consumers of the respective product category; a
brand’s strength in a certain market in terms of consumers’ actual
buying behaviour and a brand’s strength in encouraging consumers to buy
that brand in the future. People's focus on Brandix was recognised by
the award for ‘Best Talent Management Practices in Asia,’ which was
hosted by Universum Global, a world leader in Employer Branding and
conferred by the World HRD Congress, while Ashanthi Fernando, Head of
Group HR Operations, was honoured with an ‘Achievers and Leaders’ award
in the field of Human Resources, presented by the Stars of the Industry
Group.
Additionally, Brandix received an award for the ‘Best In-house
Magazine for the Group’s Viyaman quarterly periodical.
The best brand award statuette and a citation acknowledging ‘the
valuable contribution made by the Brandix brand’ as well as the Best
In-house Magazine award was accepted on behalf of the Brandix Group by
Anuk De Silva, Head of Corporate Communications.
The Talent Management award and the Achievers and Leaders award was
accepted by Ms. Fernando. The third edition of this prestigious awards
event was attended by more than 200 senior leaders and decision makers
from 25 countries across Asia.
“As a leading B2B brand in one of the most competitive and
quality-focused industry sectors, Brandix is pleased to be recognised as
a top brand amongst diverse business segments and industries,” said M.
Raghuraman, CEO - Corporate Marketing & Branding at Brandix.
“Acknowledgement at a prestigious forum like the CMO Asia awards also
gives the brand valuable additional exposure beyond the apparel sector.”
Commenting on the recognition of the Group’s commitment to the
development of its people, Ishan Dantanarayana, Chief People Officer,
Brandix Group, said: “At Brandix, we empower our team members to work in
an environment that enables them to harness their talent to provide
inspired solutions to our global clients. We are pleased to witness the
recognition signified by this award, as a ‘Great Place to Work,’ is what
we promote within our Group.
|