EXIDE ranked 16 of top 100 unlisted club of Brand Finance

Browns’ business activities cover diversified areas such as investments, plantations, agriculture, power generation, marine, manufacturing, home and office solutions, environment, pharmaceuticals and travel together with leisure in addition to having EXIDE batteries, one of the company’s leading brands.

“Our superior service and longstanding trust makes Browns one of the most sought-after brand names in Sri Lanka,” says Murali Prakash, Group Managing Director and Chief Executive Officer of Brown & Company PLC.

“In an effort to ensure brand excellence, we have implemented continuous research through internal and external entities on both customer and dealer perceptions. Brand performance is measured through market-share analysis and benchmarking is done with other leading brands with a focus on continuous improvement. We are indeed thrilled that our efforts are bearing fruition in taking one of our most leading brands to its current position.”

As a result of clear focus and concentration of Brown’s leadership in terms of prospering and building remarkable brands for the nation, the boats-to-industrial batteries market leader EXIDE has entered the top 100 unlisted club of brands, as per the latest ‘Sri Lanka’s Leading Brands’ list by Brand Finance, print-media exclusive to the Lanka Monthly Digest (LMD) in Sri Lanka. EXIDE was listed at 16th spot this year.

The brand’s score is pegged at 8.09, as per the survey done for the ratings where respondents were asked to rank the brand within a score of 1-10.

The automotive and motorcycle batteries marketer and distributor has lived and prospered in Sri Lanka for decades now. And with its parent brand, Brown & Company forays through deals, mergers and acquisitions, EXIDE has been grabbing their share of local headlines. Breaking into the top 100 in the Brand Finance Unlisted Brands rankings is yet another shot in the arm for EXIDE.

"We are very proud of the recognition that we have received from Brand Finance’s Top 100 Unlisted Brand Index. A compelling brand is an invaluable tool in their arsenal to appeal to consumers, employees and secure rewarding corporate and government partnerships. Our identification among the top 100 unlisted brands in Sri Lanka is an important recognition of our success and reflects our continued commitment to providing Sri Lankan consumers with leading brands such as Exide, while adding substantially to the nation’s economy,” says Panduka Weerasingha, Senior Vice President. Agriculture, Battery, Porcelain and New Business of Brown & Company.

According to him, though there is stiff competition amongst local marketers, EXIDE has retained its market share and market-leader position due to its focus on different specialized segments, such as boats and industrial batteries.

Currently, the EXIDE brand holds 56% of vehicle-battery market share – and a growing market with an increased vehicle population has given the brand a solid footing. What’s more, the quality of the EXIDE brand is proven by the awards it has won for Browns in the recent past.